ABOUT FRAHM, BY NICK

Everything you didn't want to know about my brand until you read this.

THE BASICS

  • Founded 2018, in Bath, Somerset, by Nick Hussey (Hello there, that's me, I'm writing this).
  • FRAHM aims to (and our customers say we achieve) make the best jackets in the world for busy men's real lives.
  • Thus, we take classic jacket styles and upgrade everything we can, for maximum quality, detail & fit.
  • 5,000+ verified customer reviews average 4.92/5.
  • To achieve that, we maintain focus & don't overbuy - we only sell by pre-order.
  • You can only buy FRAHM jackets via our own website - more focus for even better jackets.
  • We're partnered with CALM, the suicide prevention charity, because sometimes life feels too tough (more on that in a second).
  • FRAHM is wholly independent, owned only by my childhood friend Jason, 814 FRAHM customers and I.
THAT'S ENOUGH - SHOW ME THE JACKETS

BREAKDOWN, RECOVERY & POCKETS

This isn't business, this is personal. That's me with my kids, on the worst day of my life. The day I managed not to end it. I look ok. I wasn't.

In 2017 I lost my business, my mind, and nearly everything else. Burnout, up to my eyes in debt and ashamed, I had a nervous breakdown and became suicidal.

As you might be starting to tell, I'm a very open, emotional chap, but even I found it hard to say the words. That silence nearly killed me.

A friend literally doorstepped me, made me get help, and here I am now. Recovered. I thought it was all over.

Nine months later, I was desperate to regain my self-respect and to action everything I'd learnt.

I started FRAHM from my kitchen, working nights, between raising my little kids, as my wife worked three jobs to dig us out of the hole I'd created.

I love jackets. I hate things that don't fit, fall apart and (horror) don't have proper hand pockets. The badly fitting, fragile jackets offered by the big corporates almost as an afterthought, literally disgusted me. They still do.

I took that passion, and tried to match it with a desperation to stop other men suffering as I had.

I hope that FRAHM is built to be the honest, kind, moral, intelligent, but gritty & determined men's brand I couldn't find.

Men love FRAHM, I believe because we really mean it, and we deliver on our promises.

To my constant joy & amazement, thousands of men agree. Thank you.

Nick.

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REAL LIFE IS TOUGH & BEAUTIFUL

When I had my breakdown and began recovering, I realised that it was the little things that mattered.

The changing seasons. My kid's smiles. My wife's freckles. The dog bounding across a park towards me at full tilt. Rain. The real stuff. My real life.

Not the fake, shiny, unreachable marketing lifestyle crap I'd been told would make life awesome.

I wanted to make jackets that work for our real lives, which are sometimes beautiful, but are often tough. Sometimes horribly so.

That's why we're partnered with Campaign Against Living Miserably, or 'CALM', the suicide prevention charity.

GET HELP NOW - VISIT CALM

TOUGH, BEAUTIFUL JACKETS FOR REALITY

Real life isn't a perfect marketing construct. It's not walking across Antarctica or the Paris catwalks.

It's picking up your kids. Attending board meetings. Popping to the shops for bananas. Flying to New York. Watching your team. A long walk, a quiet pint and a sausage roll. Visiting mum in hospital.

I make jackets for this stuff.

Built tough, comfortable, that flatter, to carry things in proper pockets, that always look smart, but not ostentatious.

That offer protection, pride and pleasure, for years and years.

SHOP OUR BEST ALL-ROUNDER

WHY ARE WE CALLED FRAHM?

FRAHM: Phonetic - frAEm, English - 'Fr-arm'. 15th century German for 'Noble man of good character'.

In February 2018 I went to Bristol see my favourite musician Nils Frahm with my wife. His music got me through a lot of really horrible times.

I was trying to think of a name for this jacket brand I wanted to create, and suddenly "Arrrghh, FRAHM, this makes too much sense." In the interval I immediately googled what it meant. I trademarked it the next morning.

GET WHAT YOU PAY FOR

Yes we're expensive, but exceptional value.

In fact, a common bit of feedback from first time buyers is "it's even better than I expected". No false promises. Expectations exceeded.

  • Highest possible quality, from the finest zips & fabric, right down to the stitching.
  • Beautiful, subtle detailing. We pay as much attention to the lining & care labels as anything else. No stone unturned.
  • 11 (ELEVEN!) sizes, from Small to 5XL, even Tall.
  • Tailored to flatter real men's varied bodies, not catwalk models.
  • Focus. Classic jackets only. We're a design, not a fashion brand trying to create a new range every few months.
  • We repeat each style once a year, occasionally changing the colours, or tweaking the design.
  • Service from the same FRAHM staff we've had for four years. I trained them myself. No bots. Quick, friendly, the extra mile.
  • No barriers or hidden charges - we pay for shipping, tax, duties, (rare) returns. Whatever makes life easier for you.
  • Heck, we'll even shorten your sleeves for free.
GET PROOF - ALL CUSTOMER REVIEWS

20% pre-order reward

We sell by pre-order. We give you 20% off in thanks for your patience.

11 SIZES & Free sleeve alterations

Whatever your proportions, FRAHM Jackets are tailored to flatter all men.

ONE PRICE, FREE SHIPPING & RETURNS

All UK, European and North American orders get free shipping & 90 day returns, with tax & duties paid. Simple. Easy. Clear.

swap your old frahm in 2 minutes

We'll buy back your FRAHM and exchange it for a new design, then give £10 to CALM, the suicide prevention charity.

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