If you're think about starting a business, owning one of jackets or are interested in how on earth you go about creating great jackets, this will be fascinating to you.

Instead of our usual chat/interview, FRAHM founder and jacket designer Nick describes with openness and detail how he goes about designing our jackets.

What they're designed to do, why, what they're made with, how and why he choose that fabric, that zip or button. Why that detail or not that feature? What's our moral standpoint? What's next?

Enjoy and please do always ASK ANYTHING. Nick is the guy who answers Live Chat, Instagram comments, Email [ info@frahmjacket.com ], Twitter and comments here. No BS answers, just friendly and honest. frahmjacket.com/